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When it comes to building traffic to your website, the thing to remember the most is that quality matters more than quantity.
You’ve likely heard before that “less is more,” and that’s definitely true when it comes to building traffic to your website using methods like blogging, social media marketing and more. But, in some ways the idea of quality over quantity is not even a real choice.
The Importance of Quality
The real questions you should answer are:
- What is your purpose? – Explain the reasons behind doing what you’re doing in one to three sentences.
- Who is your audience? – Explain who you’re doing it for by creating a persona of your ideal client or customer.
- How fast do you want to succeed? – What is the timeline of your success story?
The thing is, high quality should be a given. The next question is how much time you have to devote to producing the type of quality that you want to produce, and how quickly you want to experience success. It’s all a numbers game and easy to break down if you understand your niche and industry.
A Plan of Action
When you determine the type of traffic you want, it will dictate the type of content you create for your audience. Then, figure out how many visitors you need to get to your website to convert to a certain number of sales. Work out how each piece of content you use, and each pay per click you add, affects those goals, and from this you can create a plan of action.
That plan needs to include both quality and quantity, at least up to the point where you are generating the amount of traffic you need to generate in order to earn the amount of money you’ve planned to earn.
How Many Web Visitors Do You Need?
For example, suppose in your niche an average daily visitor total is 200 a day, your product costs $20 dollars and your conversion rate is 5%. This means that for every 200 visitors, you’ll make 10 sales. That would be, in this case, $200 dollars per day gross earnings for your efforts. If you want to have more results, you’ll need to produce above average traffic or increase the price of your product.
The best way to increase traffic is to increase the amount of activity on your website through blog posts and various other types of content that you offer your audience, but to keep the quality high.
So, that’s why the idea of a choice between quality and quantity is really not a real choice. Depending on your goals, you may have to do both. You’re always going to need to produce high quality information or products – that’s expected. But, you may bring the quantity of the content you add to your website or the development of new products up faster or slower depending on your goals.