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A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives a top-level overview of everything that will be published over …

The H1 tag is an HTML heading that’s most commonly used to mark up a web page title. Most websites use CSS to make the H1 stand out on the page compared to lesser headings like H2, H3, etc. But why …

Since 2015, we’ve grown the Ahrefs Blog from zero to over 600,000 monthly search visits. What’s our secret? Consistency. We’ve been using the same SEO strategy for the past six years, and it works well. In this guide, you’ll learn: But …

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ranking for these keywords drives targeted local traffic to your website and sends more customers your way. But how exactly do …

Lead generation is the process of attracting, engaging and capturing the interest of your target market. Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying …